February 2021

Event Strategy - Draft Goals Update

In February 2021, Kelowna City Council was updated on the development of Kelowna's Event Strategy including the draft strategic goals which include: 

  • Foster a progressive and proactive approach to the development of events and film to elevate resident pride and quality of life while supporting the process in achieving community priorities. 
  • Provide quality resources and programs that enhance the community’s capacity for successful event delivery and organizational development. 
  • Nurture a solution-oriented culture that utilizes progressive systems to manage the coordination, communication, and overall delivery of a safe and flourishing event industry. 
  • Adopt a collaborative and integrated approach to the development, utilization and maintenance of event facilities, infrastructure and spaces for successful event hosting and community enjoyment.

Read the full council report here.

July 20 → September 07 2021

Event Strategy Engagement

Events can be important tools to build community pride, to animate public spaces, to honour history and deliver economic benefits. In developing an Event Strategy for Kelowna, we’re mapping – what’s working, and what could improve?  

We are seeking to engage with industry partners as well as Kelowna residents and visitors to help define the strategy. Plus one special question we’re asking right now as part of the development of the Event Strategy –  What would you like to see as a signature event for Kelowna?  

December 2021

Final Event Strategy

Following engagement with stakeholders and citizens, Kelowna's Event Strategy will be further developed with the final plan anticipated to go to Kelowna City Council for consideration in late 2021.